Google bans ads for partner monitoring products and services

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Google cracks down on technology advertised to spy on other people, including intimate partner surveillance systems. The ban will take effect next month when Google updates its policies prohibiting advertisers from promoting services or products intended to monitor another person. However, there will be some important exceptions to this rule.

Google announced the new policy on its support website this month, saying it will begin actively enforcing it on August 11. The change applies globally and covers services and products designed to monitor another person without their knowledge or permission, according to Google, which take into account certain advertisements.

The company says this new policy does not apply to parenting products and services that will be used to monitor minors – these apps are common on the App Store and may include things like digital wellbeing products. and parental control apps. Additionally, this policy does not apply to advertising of private investigation services.

the policy explicitly covers products and services intended to keep tabs on someone else, including spyware that one may use to monitor a partner or spouse. These include things like GPS trackers marketed as a way to track someone without their knowledge, various surveillance equipment sold for spying, and similar things.

Google notes that advertisers who violate the new policy will receive a warning at least seven days before any action against the account and that accounts will not be suspended until a warning is given. Advertisers have until August 11 to remove any non-compliant advertising they may have on the platform.

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